All that said... You've probably realized that you can't serve people if they aren't coming into your business.
Because of that, you've got to advertise your service and do everything that you can to educate the public about how you can help them. The problem is that traditional advertising can be really expensive.
The internet is a really attractive place to get the word out about your business because it has a huge reach, and you can reach your ideal prospects without breaking the bank.
The only question is...
Where actually works when trying to market your Business on the Internet?
According to research, the 3 most common ways that people find their way to a Business via the internet are...
1️⃣ They google "TOWN NAME/BUSINESS TYPE" and then head over to your website to check you out.
2️⃣ They do a search for "TOWN NAME/BUSINESS TYPE" on Facebook and then checkout your Facebook page.
3️⃣ They ask their social group for a recommendation and those people tell them about your Business.
(and then they go check out your website and Facebook page privately before they decide to call)
The Scary thing is how many potential customer get lost every month because of a bad website and/or a Facebook page that looks dead when someone searches for it.