1️⃣ You'll show up Higher in Facebook Search.
Whether you realize it or not, people actively do searches for business types on Facebook. If you're actively posting content on your page daily, your business will show up higher in the local search rankings for that type of business. This ends up upping the value of your business and getting you in front of lots of potential new customers.
2️⃣ You'll show up in the newsfeed of Existing customers more often.
The key to getting more return visits from existing customers is to send them subtle reminders that you still exist and that you're always ready to help them. Posting more regular content on your Facebook page means that you're going to show up in your existing page fan's newsfeed more often. This is going to result in more people coming in for a return visit every single month.
3️⃣ You'll educate and delight Potential Customers when they "Stalk" your Business.
When people are doing their research before they call or visit your business for the first time, they are extremely likely to check out your Facebook page. If you have educational content (that is designed well), it acts as a way to attract new people to your business.
4️⃣ You'll Show people that "Attention to detail" matters in your Business.
The most important part of keeping your Facebook page active is that is conveys that you run a tight ship. A dead Facebook page gives people the impression that you don't see things through and that you don't pay attention to detail inside of your business. An active Facebook page (with great content) shows people that you are firing on all cylinders. Your Facebook page is your first impression with many potential customers. Make sure you make it a good one.
Now that we've covered why you need good content...
How can you make that a reality?